by Jan Steyn-Greeff | Jan 22, 2020 | Digital Marketing for Small Businesses, email marketing, Why digital marketing
We discussed the importance of Digital Marketing with regards to targeting. Email targeting is another form of Digital Marketing and can be used down to the individual. We call this “segmentation“. In some cases, you actually can get to the individual level. Marketers...
by Jan Steyn-Greeff | Jan 18, 2020 | Digital Marketing for Small Businesses, social marketing cost management, Why digital marketing
As with any marketing, there’s initial investment that any business needs to make to get a piece of the digital world traffic. But the importance of digital marketing to small businesses becomes very clear when you see how easy it is to scale and adapt as your...
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