Like any Business Growth Manager would tell you, it is important not only to have a sales strategy, but also a planned marketing strategy.
When it comes to finding new clients, you should ask yourself, “how do people find my business”?
So this makes us think immediately about google, google ads, LinkedIn, Facebook and business directories. Let’s dive into the how by discussing your strategy.
Cold offers or warm-up is very important and widely talked about. Content on your website social media pages and Google my Business profile are effectively your lead magnets. This drives SEO and your visibility level on search engines. The one you should care about is Google as it is the most widely used search engine and browser.
You would ask what to write and how often and how you get people to absorb your content to make a decision to buy your service. It’s not as simple as just writing content, it writing compelling copy, it’s dating your prospects and making a compelling reason for them to buy from you.
Getting people to signup for your newsletters, RSS feeds and content is therefore just as important. Warming them up to your business and making them understand that you are the business to partner with or buy from, is your ultimate goal.
As a small business owner, there are several effective methods you can use to find new clients. Here are some tips and tools to consider:
- Leverage Social Media Platforms: Utilize popular social media platforms like Facebook, Twitter, LinkedIn, Instagram, and others to create a strong online presence for your business. Share relevant content, engage with potential customers, and network with other businesses to expand your reach and increase brand awareness.
- Use Paid Advertising: Consider investing in paid advertising, such as Google Ads, Facebook Ads, or LinkedIn Ads, to target your ideal audience and drive traffic to your website or landing page. This can be an effective way to increase your visibility and generate new leads.
- Attend Networking Events: Attend local networking events, trade shows, and conferences to connect with other business owners and potential clients. This can be an excellent opportunity to build relationships, share knowledge, and promote your business.
- Develop Referral Programs: Create referral programs to incentivize your existing customers to refer their friends, family, or colleagues to your business. This can help you generate new leads and increase customer loyalty.
- Build a Strong Website: Ensure that your website is professional, user-friendly, and optimized for search engines. This will help potential customers find your business when searching online and increase your chances of generating new leads.
- Offer Free Trials or Samples: Consider offering free trials or samples to potential customers to entice them to try your products or services. This can help you build trust, establish your credibility, and increase the likelihood of them becoming paying customers.
Overall, finding new clients requires a combination of effective marketing strategies, networking, and building relationships with your target audience. By using these tips and tools, you can increase your visibility, generate new leads, and grow your business.
If you need to create a digital presence for your business or start with a digital marketing strategy, Goldkey Technologies has the resources and skills to assist you with this task.