People are tired of traditional advertising and to be flooded with email marketing day after day. They learned that they have a choice and by having a choice, they use an ad blocker online or move all emails quickly to junk mail. Overwhelmingly, people flee websites that pop up annoying invites and ads when they first land on the page. People with this marketing tactics could very well be described as people that do not know or do not target the right audience.
It seems cliche. But people want respect. They want someone to provide them with information that helps them make informed decisions, therefore understanding who you need to target. Targeting people that do not know they need your services yet will benefit them. They want to buy from brands that value what they value. They want you to be part of their conversations. Marketing is dating, it is not just a slap your ad and let’s get you buying. You nurture the relationship by giving advise or showing off your benefits of your products targeting the exact pain points of the audience you are targeting. “Specificity”, we don’t sell to everyone and we don’t sell everything at once.
The importance of digital marketing is that it allows you to market to people in ways that show you respect them and value them as human beings.
We call this form of marketing model the Ready model.
Getting people ready to buy from you take time and dedication in knowing what they need and when and how it will benefit them. Then the most important, price vs benefit. Why should they buy from you and not someone else. Be sure that when they know about the pain points and benefits you made them aware of, that they will research your services or product with you competitors and this is where you need to take a firm hold on the relationship you have created and starting to nurture, re-targeting a audience that is already looking to buy, or to educate them on the product or service.
In an upcoming article we will discuss the Ready model and take you through the journey and the different steps you need to take in succeeding with your digital marketing.
Book your 30 min no obligation call with us and let’s chat about how we can help you grow your digital marketing strategy and footprint.