One of the major reasons why digital marketing is taking over the traditional marketing channels is because the internet has enabled businesses to interact with targeted audiences in real time. Customers have grown accustomed to engaging and interacting with one’s brand or business.
Some reasons you would pursue Digital Marketing
- Reaches People Where They Spend Their Time & Money
- Levels the Playing Field for Small Business
- More Targeted
- Can Be Hyper-Personalized
- More Advanced Analytics
- Easy to Scale & Adapt
- Best ROI
- Aligns with How People Today Shop
- How People Prefer that Businesses Reach Them
- Integrates Marketing with Mobile Technology
What is the difference between Traditional and Digital Marketing.
Traditional marketing is the conventional modes of marketing that have been used since the beginning of marketing and advertisements. This includes:
Television.
Newspaper.
Radio.
Flyers and billboards by the roads and highways.
Ads in related weekly magazines.
It has it’s challenges, eg,
- Reach, can not be determined or guarenteed
- Specific target, you can not make sure the correct target market is reached
- Demographics, not able to target this in any specific way.
Digital marketing includes platforms like:
Social media like Facebook, Twitter, Instagram, Google Ads, YouTube or LinlkedIn.
Business networking sites like LinkedIn.
Promotional ads via emails.
Paid pop-ups.
Blogs
Online marketing is more versatile than traditional marketing, though all the types look similar.
Why we would suggest Digital Marketing…
Reduced cost
Newspaper ads, television ads, and the likes cost a lot. Online advertising on the other hand is something even young entrepreneurs can afford, right out of some saved up money.
Working with strategic Digital Marketers can ensure you get the right strategy and potential client reach (aka Client Avatar) This can reduce the ad spend even more and can target a very specific client base.
DID you know that 30% of the world is registered and active on Social Media?
Real time result
With traditional marketing, you have to wait for weeks, sometimes even months before the boosts start to turn up, but you have no way to track or monitor how your ROI for marketing expenditure was performing, who you reached and if they are the right audience. In this battle of traditional vs. online marketing, online marketing wins again owing to its quick results.
You can see everything in real time including:
Number of visitors.
Most active time of the day.
Conversion rates.
Bounce rates.
When you have the result handy in real time, you waste no time taking action.
MUCH Much more
eg, demographic, Geographical reach, age, gender, device, time of day, etc…
Brand development
Digital marketing gives rise in brand image. This is mainly because with the limited space and frequency of advertisements with traditional marketing, digital marketing clearly wins this category.
You can have a whole website, business page on facebook or Twitter etc instead of a column on a newspaper page. You can put forward things to people whenever you want once you own a blog or a Page on social media. With this space, you can create a consistent image or brand for your Company. This is something one advertisement aired on the radio or posted in the newspapers cannot give you. And will also help in branding your business.
Higher exposure
Now, you can’t claim that a television ad or an advertisement on every newspaper in town is going to cover the majority of the population. Also taking in consideration the amount of people in today’s day and age, still watch ads, conventional TV and read news papers. Any means of traditional advertisement is limited to a certain locality.
Whereas online advertisement reaches out to the entire world so you are missing out on nothing.
Higher engagement
With traditional marketing, you cannot really interact with your target audience. You need to wait out for the responses to come in before you can plan your next step. This can take long and no guarantee that you will reach your targeted audience.
Online marketing allows you to engage your audience in real time. You can chat and discuss a lot about your brand or Company with the actual audience immediately. Yes, this demands more engagement from your side too. You need to be prepared to invest that much time or a public relations team into the marketing budget, but the results is quick and business and clients will get to you much quicker and know more about your bran, services and offerings. It makes it much easier to place special deals on the fly and ready to make you money.
Quicker publicity
Very much due to the real time results of online marketing, you get instant publicity. If you don’t, you at least instantly know that this particular ad isn’t working for you. Many strategies can be implemented, running different ad sets and even deal sets at the same time. Use different imaging and copy writing to find the right ad that sells. testing tools and reporting make this type of managing and monitoring easy and real time at your disposal to take emmediate action.
Traditional vs. digital marketing is an almost unfair comparison here because the former has no scope to deliver in this regard. Whereas with the latter, there is a chain reaction of shares and comments helping you reach a new audience and earn a new visitor every nanosecond. Also my adding pixel code or tracking code to your pages help you to track your visitors and build more targeted audiences with similar searches and clicks.
Non Interuptive
Audience can choose to skip Ads. Online advertising vs. traditional advertising have some lesser discussed but crucial differences. For example, the option of choice of ads. With traditional marketing, flyers are handed to you when you are rushing to board that bus. A television commercial comes up on repeat cutting right through a really interesting plot twist of your favorite TV show.
Whereas, online marketing will offer you the choice of time and media. Also, you cannot opt to receive a newspaper without ads. You can always skip online ads if you are not interested.
Good For All Stages Of Fields
There are certain matters in which online advertising takes precedence with due course in the battle of traditional marketing vs. digital marketing.
You don’t have to worry about the size of your business and staff to reach the maximum potential of your online presence and advertising. With traditional advertising, smaller businesses are at disadvantage. Virtual expansion does not require large number of real people handling things.
Easy analytics
With online marketing you instantly know what is working for you and what isn’t via Google Analytics or Facebook Insights. Most of the social tools provide tools to monitor and measure your ad success rate and provide insight as to who , when how and what they read. You can measure the inbound traffic, bounce rate, conversion rate, profit, and the general trend of interested audience, all in real time.
This helps people using online marketing stay a big step ahead of people relying on traditional marketing.
Strategy Refinement
The very point of getting results and the analytics in real time is to be able to catch up in real time. When you know how things are going down, you will have a chance to improve them from bad to good and good to better. With traditional marketing, a host of negative feedback won’t bother you much because your business might already have gone down the drain by the time you receive them.
We hope this gives you some insight in the differences and look out for more of our posts, as we hope to spread the word and educate you on how you can make your business boom with Digital Marketing.
In life nothing is guaranteed, but in today’s world technology can help you succeed!
Give us a call, like our social page and follow us for more advise. We hope to hear from you in our comments section and trust you will finds this inspiring and useful information.
Best,
Goldkey Digital Team
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