by Jan Steyn-Greeff | May 6, 2020 | digital marketing, Why digital marketing
In the coming 5 days we want to focus on Digital Marketing during lockdown or the Cover-19 pandemic. These are the topics: How Digital Marketing is Effective during Lockdown How brands are connecting with customers in lockdown 3 Ways Digital Marketing Will Adapt...
by Jan Steyn-Greeff | Mar 19, 2020 | digital marketing, Digital Marketing for Small Businesses, social media marketing, Why digital marketing
What is Digital Marketing? The simple explanation for Digital Marketing is that it is simply advertising through various digital channels. “Ask your children, they know all about it. “ It encompasses all marketing that makes use of the internet or electronic devices....
by Jan Steyn-Greeff | Feb 5, 2020 | Why digital marketing
Choosing between traditional marketing and Digital can be quite a hassle for many small to medium companies, as the average size of the marketing budget is usually not big enough for both of them. Out of comfort, or lack of understanding regarding how Digital works,...
by Jan Steyn-Greeff | Jan 22, 2020 | Digital Marketing for Small Businesses, email marketing, Why digital marketing
We discussed the importance of Digital Marketing with regards to targeting. Email targeting is another form of Digital Marketing and can be used down to the individual. We call this “segmentation“. In some cases, you actually can get to the individual level. Marketers...
by Jan Steyn-Greeff | Jan 18, 2020 | Digital Marketing for Small Businesses, social marketing cost management, Why digital marketing
As with any marketing, there’s initial investment that any business needs to make to get a piece of the digital world traffic. But the importance of digital marketing to small businesses becomes very clear when you see how easy it is to scale and adapt as your...
by Jan Steyn-Greeff | Jan 16, 2020 | Digital Marketing for Small Businesses, Why digital marketing
You’ve seen it happen before. A huge company and malls comes to town or suburbs and wipes out 100’s of local specialty shops. The Economy changes and Corporate work life forces you to open a small business, but how do you compete with the big Corporates and Medium...
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