97% of US adults under 65 are on social media at least once a month. The vast majority are on it every day. Social media is strongly preferred as a means of customer care.
As a business owner and as a customer to other businesses, would know the power social media tools have, both positive and negative. It’s time to be in the driving seat of this technology if you want relevance.
Although as many as 89% of customer messages are ignored by businesses, that always require focus and dedication to ensure your business in the digital world remain successful and improves your Digital footprint. 22% of the world population is on Facebook. 62% of people in the US are there. 76% of Facebook users and 51% of Instagram users are on it every day. These numbers should speak in general across all countries and though might not seem relevant to you, if not in US, should give some avg insight to what your country would be. In South Africa more than 1.5m small businesses are on Facebook, but a meer 130k of them use Facebooks Ad’s.
Importance of digital marketing
30% of people on social media mention a specific brand when referring to milestones in their lives. Gen X is slightly more likely to interact with a brand on social media than millennials, both should make up most of your customer base, therefore very relevant.
The trend right now is the average person spends over 2 hours a day on social media. Teenagers average 9 hours growing to 12 hours. The possibility to an entrupenaur should spell out $$$
Social media is integrated into everything they do from school, to work, to entertainment, to hanging out with friends, music platforms, tv networks and the list go on.
Social Media is where people are. But do people buy things there?
One of the top 10 reasons people say they’re on social media is to buy products advertised to them. They spend around 37% of their social media time interacting with branded content.
57% of Millennials say that social media has made the ads they see more relevant to them. 48% of people say they made their last online purchase as the direct result of a Facebook or Instagram ad.
What about You tube or LinkedIn for Business to business advertising. The possebilties is so vast that one can only imagine.
Social media ROI
But only 45% of marketers think their social media efforts are paying off. There are definitely some winners and losers on social media. Just having a profile and sharing some content once in a while isn’t enough. You need a social media marketing strategy.
As a digital agency we have many models we use, one of wich is called the Ready model and we will go into much detail in future blogs. What is important is Social Media, should be managed as a Social friendship, a relationship with people and prospective clients. We call this Marketing as Dating.
When you understand how to maximize your ROI in social media advertising, you win big.
Social media marketing and advertising are only a piece of digital marketing. But it’s a very important one.
Get to know more about Digital marketing and follow our future posts as we are sure this will help you understand the Digital space and what it can mean to you for your business brand and marketing strategy.
Get in contact with us, or book a no obligation 30 min all to discuss what we can do and how we can grow your digital marketing footprint and strategy.
Goldkey Digital Team