by Jan Steyn-Greeff | Mar 27, 2020 | digital marketing, facebook marketing, social media marketing
Facebook Business Why a Business page and what to do with it. You would wonder why we want to even explain the reason when most of you already have a business page. Well, let us start off to explain what a Facebook business page is and what it could do for your...
by Jan Steyn-Greeff | Mar 19, 2020 | digital marketing, Digital Marketing for Small Businesses, social media marketing, Why digital marketing
What is Digital Marketing? The simple explanation for Digital Marketing is that it is simply advertising through various digital channels. “Ask your children, they know all about it. “ It encompasses all marketing that makes use of the internet or electronic devices....
by Jan Steyn-Greeff | Feb 16, 2020 | Digital Marketing for Small Businesses
Have you ever done some marketing campaigns and wondered to yourself, so how do I know who read it, who acted on it, where did they come from, their Gender, etc. Marketing is no longer about pushing information to your potential clients, but about creating...
by Jan Steyn-Greeff | Feb 5, 2020 | Why digital marketing
Choosing between traditional marketing and Digital can be quite a hassle for many small to medium companies, as the average size of the marketing budget is usually not big enough for both of them. Out of comfort, or lack of understanding regarding how Digital works,...
by Jan Steyn-Greeff | Feb 3, 2020 | email marketing
People are tired of traditional advertising and to be flooded with email marketing day after day. They learned that they have a choice and by having a choice, they use an ad blocker online or move all emails quickly to junk mail. Overwhelmingly, people flee websites...
by Jan Steyn-Greeff | Jan 22, 2020 | Digital Marketing for Small Businesses, email marketing, Why digital marketing
We discussed the importance of Digital Marketing with regards to targeting. Email targeting is another form of Digital Marketing and can be used down to the individual. We call this “segmentation“. In some cases, you actually can get to the individual level. Marketers...
by Jan Steyn-Greeff | Jan 18, 2020 | Digital Marketing for Small Businesses, social marketing cost management, Why digital marketing
As with any marketing, there’s initial investment that any business needs to make to get a piece of the digital world traffic. But the importance of digital marketing to small businesses becomes very clear when you see how easy it is to scale and adapt as your...
by Jan Steyn-Greeff | Jan 16, 2020 | Digital Marketing for Small Businesses, Why digital marketing
You’ve seen it happen before. A huge company and malls comes to town or suburbs and wipes out 100’s of local specialty shops. The Economy changes and Corporate work life forces you to open a small business, but how do you compete with the big Corporates and Medium...
by Jan Steyn-Greeff | Jan 12, 2020 | Digital Marketing for Small Businesses, Why digital marketing
To form a Target Audience strategy, you need to know who your prospective client is and what you sell is what they need. Do they even know they need it and what benefit do you product have over the same product or service other businesses offer. When you run a...
by Jan Steyn-Greeff | Jan 8, 2020 | Why digital marketing
97% of US adults under 65 are on social media at least once a month. The vast majority are on it every day. Social media is strongly preferred as a means of customer care. As a business owner and as a customer to other businesses, would know the power social media...
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